Show Mom You Care With The Our Inspired Wine Club Today!

I am not making this up.  On the Australian news wire today: “Mums are under-appreciated and forgotten, with most Australians even clueless about the date of Mother’s Day, a survey indicates.”

According to the Aussie survey of 1,000 people, only 7 percent could recall the date of Mother’s Day, which happens to be the same at the U.S. celebration (May 9), and apparently, we don’t put on our thoughtful caps when selecting presents for our underappreciated mothers. Most unwanted gift item? Cleaning appliances (aka vacuums), fitness equipment, foot spas, kitchen gadgets, and items purchased obviously at the last-minute.

Mother’s Day Help to the Rescue!

Do I even need to mention this to you again?  Be inspired.  Buy your mother membership to the Hinsdale Inspired Wine Club!  It’s the perfect Mother’s Day gift and it keeps on giving, month after month.  Your mother may like it so much you can do it again next year!

Sure, your mom would like to tour Napa Valley or sit on a sunny terrace in Provence, sipping some refreshing rosé.  Maybe she’d love to enjoy a rich Malbec in the dusty vineyards, watching the sunset in Mendoza.  Those things aren’t necessarily the easiest to give, especially when we have forgotten when Mother’s Day is and/or have waited until the last minute to buy our beloved parent a gift.  (We should know better, but so many things get in the way, right?)

So, here’s a way to capture those travels and wines in one convenient gift – membership in the largest wine club in the Chicago area, boasting more than 400 members. That means more buying power to find better wines and get better values. For $34.95/month (no long-term contract required), members receive:

* Two fine wines each month, valued on average at $50 and selected through a rigorous tasting process

* Informative literature on Wine Club wines, including tasting notes and reviews

* Special discounts on the month’s wine, if you decide to buy more.

* Special alerts on wine specials and store events, and

* 6- and 12-month memberships are available, as well, at $209.70 and $419.40, respectively.

Australians may not know everything, but of the two thirds of “mums” who actually received a Mother’s Day gift last year, 47 percent “weren’t happy with it, with 15 percent saying it was bought at the last minute, the survey indicated.”  Tsk, tsk.  With all that good wine down under, you’d think they’d have a wine club like Hinsdale’s to prevent such a disaster. Hinsdale Cellars, with its Inspired Wine Club, offers helpful, unique expertise and is most likely to introduce you and your favorite Mom to your next favorite wines.

For more information, come visit the store at 12 E. Hinsdale Ave., the Web site at http://www.hinsdalecellars.com or call 630.654.9862.

Yummy Wines for Yummy Mommies!

Mother’s Day, May 9th 2010

Wine, not Whines, for Mom

Perhaps talking about Mothers’ Day approximately a month ahead of time would seem a bit premature to some people.  However, as a mother, I have learned that my family doesn’t seem to hear me the first time I say anything unless it’s “hot chocolate chip cookies just came out of the oven…” Even then, I can quickly lose out to a heated Wii game or a captivating episode of The Simpsons.

That said, Mother’s Day is just around the corner on May 9th, and this is one mother who is willing to stand up and speak for the masses: You know what moms like?  We like wine.   Big surprise on a wine blog, right?  Well, but then you must know that the women in your life who also get to be mothers are likely nodding in agreement right about now.

In fact, they are not only nodding in agreement but buying wine as they do so.  According to the Washington Post, women make 57 percent of U.S. wine purchases.  Even more staggering and written in scholarly-speak, scientists from the International Journal of Wine Business Research estimate 80 percent of the wine sold in the United States is to women.  And they know a lot about us, too.  They conclude that women are more apt than men to seek information from wine store employees, a server, sommelier or winery personnel than men.  We actually read those labels and shelf tags that wine guys provide for us, and we tend to love to buy wines with medals and awards. I hate generalizations about any group of people because it can often lead to prejudice, but in this case, I must say I can corroborate those findings.

Mom-Worthy Wine

So, where do you find wine worth your favorite Mom’s time?  She’s obviously dear enough to you that you have suffered through this blog and are now pondering whether a month could possibly be enough time to get her the gift she deserves. The key here is to think about how wines take people on journeys.  A sip of a sensuous Malbec provides immediate transport to vibrant Argentina.  The right kind of Grenache-rich rosé can recall her backpacking experiences in Europe after college that led her to Aix-en-Provence. And a dry Riesling from Australia reminds her of the Outback trip she’d like to take for her next milestone birthday.  There’s a way to capture those travels and wines in one convenient gift, and that’s the Hinsdale Cellars Inspired Wine Club – the largest wine club in the Chicago area, boasting more than 400 members. That means more buying power to find better wines and get better values.

Inspired Wine Club: Reminder of your love, all year long

True Love is… The Hinsdale Wine Club!

The scrambling has begun.  Each February, the pressure is on for couples everywhere to find that perfect gift that says I love you more than ever and celebrate St. Valentine’s Day with fervor.  Yes, a dozen red tea roses are special.  Most never tire of a metallic red heart box full of chocolates.  And a meal at a memorable, cozy restaurant is always meaningful.  But alas, while the memories may last, these gifts do not.

In a week or less, roses will be withering.  Only the sweet chocolate smell will remain in a heart-shaped box (unless tough caramels are still there, too).  And the dinner will have long digested.  And what does that say about your love—that it has passed as well?  Well, perhaps this year, it’s time to find a gift that can last at least until next Valentine’s Day:  membership in the Hinsdale Cellars Inspired Wine Club.

“Your words are my food, your breath my wine. You are everything to me.”

- Sarah Bernhardt, French Stage/Film Actress (1844-1923)

The Inspired Wine Club says your love is lasting and that you treasure your beloved like a fine wine that only improves as you age and grow together.  Each month, your beloved will receive two unique, special and truly fabulous wines, which provide you a monthly celebration of love.  Hinsdale Wine Cellar gurus handpick each month’s selections – even traversing the globe to find some!  And as the wine club membership list grows, so too does the wine value as the club’s buying power increases.  Most bottles are estimated at $50, despite a monthly club fee of only $34.95 ($419.40 for all 12 months) plus shipping.

“Love is the condition in which the happiness of another person is essential to your own.”

- Robert Heinlein, American science-fiction writer (1907-1988)

Happiness is indeed guaranteed with the wide range of wines you and your beloved will experience in the Inspired Wine Club.  Each month, these wines will transport your senses to the world’s most premier vineyards, experiencing an exotic, hot Malbec from Argentina, a tender Provencal Grenache Rosé, a lush Rioja from Spain, a dry Australian Riesling full of minerality, and so much more.  Essentially the Inspired Wine Club provides a passport to broaden wine horizons, including literature, tasting notes and reviews.  Your beloved will also get special discounts on each month’s wine selections upon purchasing more of these great wines and advance notice of other wine specials and events at Hinsdale Cellars.  You might think that this gift is something you could only dream of, but thank goodness, it’s actually right here, right now, waiting for you to select it and make your St. Valentine’s Day remarkably blissful.

“You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.”

- Dr. Seuss, American Writer, Cartoonist (1904-1991)

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