Live An Inspired Life With Your Wine Merchant…

As I was reading the ‘Food and Drink’ section of this week’s Wall Street Journal, someone posed an interesting question to the paper with an even more interesting answer. “What to get for your Wine Merchant for Christmas?” was the reader’s question, but it was the answer that really caught my attention.

The author replied that: “…A truly caring, thoughtful and concerned wine merchant can be a teacher, a guide and a friend”. To my staff and I at The Hinsdale Wine Shop, building these types of personal relationships is the foundation for our business being such a success. These are relationships that you cannot find elsewhere, particularly at big and unfriendly chain retailers. We want to give you the best experience shopping for and tasting wines as we possibly can.

I feel, as well as my staff and many of our patrons that wine is so much more than just a liquid. Wine is a journey of the world through a glass; it is a living thing that goes through family events and special occasions with us and has the ability to build friendships and can help with discoveries of the soul.

Because we have such close relationships with the wine we drink, why would we not have a corresponding relationship to the person that introduces us to it? Wine has an incredible ability to bring people together, and it is certainly the time of year where we all think about good family and friends.

The writer also writes in the answer: “…if you don’t have a wine merchant to whom you would ever consider giving a gift, you should make a New Year’s resolution to find one. They’re out there” and I couldn’t agree more. If you need someone to direct you through your journey of wine, consider letting me be your guide.

Happy Holidays and I hope to see you soon,

Sean Chaudhry