Luxury Homeowners Seek Cellar Management
Premium wine source Hinsdale Cellars’ Private Steward customer service program eliminates the daunting challenge of populating showcase residential wine cellars.
Discerning owners of state-of-the-art, luxury residences today can master the intimidating task of stocking empty custom wine cellars by turning to experienced consultants.
Hinsdale Cellars, the essential premium wine and luxury lifestyle web site destination, continuously upgrades its Private Steward customer service initiatives to address strategies for stocking and maintaining world-class residential wine cellars. This includes calling on industry leaders.
“With proper construction and design, building a cellar into the kitchen, dining room or family room has never been easier,” said wine cellar management expert Marc Lazar, founder of Cellar Advisors. “In speaking with clients and architects, glass ‘curtain walls’ are a welcome trend that allow a cellar to feel integrated in the living space while still properly insulated and safe for wine.”
Hinsdale Cellars recently partnered with Cellar Advisors to assist a North Carolina client seeking a dramatic and simultaneous expansion of his collection and home-based cellar.
“When I decided to build a residential wine room to accommodate a substantial collection, and also become a focal point for social gatherings in our home, I needed a partner to help me plan and execute,” said Gary Barnett, a Private Steward client. “Thanks to (co-founder) Steve Woodward and his broad network of premium wine sources at Hinsdale Cellars, we are well on our way to achieving my dream home cellar.
“First, he came down (to North Carolina) to meet with me for a preliminary tasting. From there, we identified my preferences and established allocation parameters. As we began to acquire the wine, Hinsdale Cellars put me in touch with Cellar Advisors and its founder Marc Lazar to start the process of cellar design, construction and inventory management.”
Relying on a substantial network to support its online wine sales, Hinsdale Cellars maintains an inventory of, and access to, world-class wine crafted by the industry’s most influential vintners. Hinsdale Cellars’ Private Steward cellar plan is rooted in multiple steps toward making the instant home cellar a reality:
1. Create a customer profile that establishes tastes and preferences. The wine universe is vast. Narrow the options by asking the client to communicate specific dislikes or turn-offs, which can include types of wine varietals, winemaking regions and price thresholds.
2. Identify the timeframe. If the objective is simply to fill an 800-bottle cellar as quickly as possible with wine that guests will generally enjoy (in other words, the buyer has few strong preferences but demands quality), decisions will more likely be driven by availability and volume. If the client wishes to evolve the cellar, however, and is not averse to empty racks, a different mindset will prevail.
3. Determine the percentage of inventory the client wishes to have on hand for personal consumption, or to present as wine lover gifts, versus the percentage that is strictly put aside for prescribed aging and financial appreciation.
4. Document the collection. After wine shipments begin to arrive and bottles are populating the racks, the client will receive complete documentation, stored on discs or in a binder, of the selections. This important content includes detail about the wine, such as origin of the grapes and how this gives the wine identity; the winemaker’s philosophies and how they are reflected in the wine; facts about the growing season that produced the grapes; information about various wineries and their heritage; and reviews by the industry’s most respected critics.
5. Anticipate long-term cellar management needs. Hinsdale Cellars will refer clients to a leading wine cellar management provider, such as Cellar Advisors. Its precise systems will ensure the client maintains a technological handle on inventory depletion; bin labeling; collection appraisals; temperature and moisture settings; and insurance coverage options.
“By virtue of their professional, deliberate, unrelenting approach,” Barnett said, “the Hinsdale Cellars Private Steward program has made it possible for me to become an aggressive but prudent wine collector despite the many constraints on my time.”
Contact: Steve Woodward
630-670-0389 steve@hinsdalecellars.com
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