Yummy Wines for Yummy Mommies!

Mother’s Day, May 9th 2010

Wine, not Whines, for Mom

Perhaps talking about Mothers’ Day approximately a month ahead of time would seem a bit premature to some people.  However, as a mother, I have learned that my family doesn’t seem to hear me the first time I say anything unless it’s “hot chocolate chip cookies just came out of the oven…” Even then, I can quickly lose out to a heated Wii game or a captivating episode of The Simpsons.

That said, Mother’s Day is just around the corner on May 9th, and this is one mother who is willing to stand up and speak for the masses: You know what moms like?  We like wine.   Big surprise on a wine blog, right?  Well, but then you must know that the women in your life who also get to be mothers are likely nodding in agreement right about now.

In fact, they are not only nodding in agreement but buying wine as they do so.  According to the Washington Post, women make 57 percent of U.S. wine purchases.  Even more staggering and written in scholarly-speak, scientists from the International Journal of Wine Business Research estimate 80 percent of the wine sold in the United States is to women.  And they know a lot about us, too.  They conclude that women are more apt than men to seek information from wine store employees, a server, sommelier or winery personnel than men.  We actually read those labels and shelf tags that wine guys provide for us, and we tend to love to buy wines with medals and awards. I hate generalizations about any group of people because it can often lead to prejudice, but in this case, I must say I can corroborate those findings.

Mom-Worthy Wine

So, where do you find wine worth your favorite Mom’s time?  She’s obviously dear enough to you that you have suffered through this blog and are now pondering whether a month could possibly be enough time to get her the gift she deserves. The key here is to think about how wines take people on journeys.  A sip of a sensuous Malbec provides immediate transport to vibrant Argentina.  The right kind of Grenache-rich rosé can recall her backpacking experiences in Europe after college that led her to Aix-en-Provence. And a dry Riesling from Australia reminds her of the Outback trip she’d like to take for her next milestone birthday.  There’s a way to capture those travels and wines in one convenient gift, and that’s the Hinsdale Cellars Inspired Wine Club – the largest wine club in the Chicago area, boasting more than 400 members. That means more buying power to find better wines and get better values.